LANGUAGE- Everything visual on the blog. Things like masthead, anchorage, slogans.
INSTITUTION - What company produced the text?
IDEOLOGY- What the idea behind the text is. What's the purpose? What is the institution intending to communicate to the audience?
AUDIENCE- Who is the text aimed at? What age group? Is there a specific gender or social group targeted? Why are these people the audience?
REPRESENTATION- How is it represented? Does it create a positive/ negative connotations of something?
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