Sunday, 3 October 2010

Induction Task- Planning and Research


This advert initially gave me inspiration for my fragrance advertisement. The name of my product was 'Midnight Secrets', so the dark blues and blacks represented my perfume name.

My Brand name was 'Love Katie,' and It took me quite a while to find a text that I wanted to use for my advert. I played around and these are some examples that I experimented with.
Love Katie,  Love Katie
Love Katie, Love Katie
They give connotations of typical ‘girly-ness’ which I thought would help me attract my target Market. In the end I didn’t use any of them and I want for a more straight cut text to make it look more professional like Chanel, Dolce and Gabanna and Dior.


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