Incorporating market research into my magazine.

Price.
I now know that the cost of my magazine will be £2.80. I think that this is a reasonable price for a music magazine and I know that my target audience of 15-24 year olds will be able to afford it as they said so in my questionnaire and poll.

Location.
The most popular answer on my questionnaire was that the target audience are most likely to purchase a magazine in a supermarket. However I think that if the institution was large enough I would distribute my magazine to supermarkets and newsagents, as well as this I would allow the demographic to purchase my magazine online as it will then be accessible to everybody. My magazine will be sold all over the country to ensure it would be accessible to every region.

Coverlines.
Although my main headline will be about my artist/band on my front cover, I will still feature other articles in my magazine. The five most popular answers that the audience voted for were details about live gigs and concerts, exclusive info about up and coming artists, top 10 album and single charts, interviews with famous artists and posters. Although I need a lot more articles on my contents pages; these can be in the 'most read' section or they can be the main articles in the magazine.

Existing texts.
my audience said that their most read magazine was Kerrang. This is helpful as it shows specifically the kind of rock music they listen to which can really help me when I create my magazine. As well as this, it gives me clues as to what sort of layout, images and font the target audience would like me to use. Knowing this information can allow me to see what Kerrang magazine doesn't have and allows me to create a gap in the market for my rock music magazine.

House style.
The participants who took part in my questionnaire voted for me to use a house style consisting of the colours; black, white, yellow or red. I will therefore incorporate these colours into my layout as I too think they will work sucessfully as they are exciting, vibrant, slightly aggressive colours when combined and reflect the genre of music I'm communicating.