It is often really difficult to pin an artist or band to one specific music genre because many of them are so versatile. For instance, an artist's material may have an R n B feel to one track and Pop to another. So identifying a specific genre may be difficult, as well as this; many genres intertwine with eachother depending on your own interpretation of the music. Some people may see Rock as Metal, or think that Indie is the same as alternative. I have tried to use examples to represent genres of music.
Indie Music
-The Foals
Indie artists have proved extremely popular in the industry and have a wide demographic. Indie bands have a more laid back appraoch to their music and concerts compared to Pop artists for example; which could be communicated in my magazine. This genre is influenced by many styles of music and are subtly included in many indie tracks which could be a reason why it is highly rated by a wide audience. Many magazines already exist for Indie music including NME magazine. It is difficult to target a certain audience however I would choose to appeal to the younger generation such as; students, early adopters of trend, who appreciate live music at festivals or concerts. Indie magazines usually use innovative, cool photogrpahs of the artists which is a convention I would like to try and replicate. I would use bold, exciting colours for Mastheads, logos and any anchorage. In order to make my magazine differ from others, I would need to find a gap in the market. This could be exclusives from up and coming indie artists, I would also work closely with indie bands in order for them to represent a postive image for the magazine.
R n B Music
-Rihanna
R n B music has a very specific style to it. The artists are usually very strong singers, glamorous however are sometimes seen as high maintenance. The main themes of R n B songs are love or heartbreak and the staging of concerts are conventionally elaborate and are more of a show or performance than indie music. Costumes are usually quite unique and quirky which could be expensive to create for my magazine. R n B typically targets a teenage demographic of both male and females. R n B magazines already published include 'Vibe' magazine which predominantly promotes hip hop as well as R n B. If I were to choose this genre I would have to do much more research into this target audience and must find a gap in the market in order to compete with other publications. I could give demo's of artists in the magazine, or give readers priority tickets to popular concerts. I would use vibrant colours such as purples or gold to connotate glamour and wealth, they would also attract the reader's attention.
Pop Music
-Girls Aloud
Pop music is probobly the most listened to genre of all. Popular music artists usually get their tracks high in the charts and aren't necessarily the strongest singers of the industry. Pop music attracts audiences of all ages although like R n B targets young teenagers. Another similarity to R n B is the themes of the songs, which are too love or heartbreak, however many pop songs have a more fun, funky, upbeat feel to it. Pop artists and bands are known for being very attractive and many people may not enjoy their music but the way they look. Pop concerts put on a high class performance and feature complicated dance routines and impressive staging. Many fashion icons are pop artists such as Lady gaga, therefore if I chose to use this genre my models would have to wear provocative,outrageous,or kooky clothing. Existing publications include 'Smash Hits' which is extremely popular. My gap in the market for this genre could be to include many posters or merchandise as people of a young age like to hang posters of their icons in their room. I would use fun, bright colours like blues and pinks which would attract young readers. I would have the layout easy to read and easy to understand as it would be targeting a mainly young demographic. I wouldn't take the images too seriously and would simplay display the artists having fun and smiling.
Folk/Alternative Music
-Johnny Flynn
This genre of music is proving more and more popular in the last few years. With artists like Johnny Flynn, Laura Marling and Mumford and Sons Alternative/Folk is appealing to a similar demographic as indiebands (young students, early followers of fashion, and people who enjoy live music). There are not many magazines who focus on this genre of music soley; (NME magazine sometimes features alternative/folk) this could be my gap in the market. If I did this however, it may not be as popular as a pop magazine may be for example. This genre of music gives a cool laid back feel which could be communicated through the layout and images of my magazine. My photographs would look effortless and aloof, and I would possibly show pictures of instruments such as ukulele or a banjo to show to the audience this is not an ordinary magazine they usually read. I will consider using this genre as there is a large demand for one I feel, however it is a lot more of a risk.
Classical Music
-Katherine Jenkins
Classical music has a much older demographic than other music genres I have discussed. Because I am not of this generation, it may be difficult to pin the beliefs or morals the target audience would expect in this type of magazine. I would use a simple layout to make it simple, classic and easy to read. As well as this I would use simple, crisp colours like whites and creams to communicate an angelic sense. I don't think there will be a large demand for this magazine as older people don't tend to purchase or read magazines therefore the text will not make as much money as another genre could. If I did choose to use classical music however, I would have to do much research on this specific target audience, as well as this I would have to research the genre further as I do not know classical music all that well; this could waste well needed time.
Rock Music
-Slipknot
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